Through my two year collaboration with The Advocates, I have developed a deep apprecation for fashion and working with the creatives of that industry. I recently co-produced, shot and directed this film, "Unzipped" with Shenae Grimes of 90210 and Degrassi fame. This film marks her internet screen debut as a fashion icon and I expect big things from her. I love the abstract and visual medium of fashion films. Expect a lot more of these from me.
Fashion films shake up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the "still" photographic medium.
-Diane Pernet
Fashion films are a flourishing new genre of short video made for the web. They are considered the moving picture equivalent to a still editorial fashion spread and aim to entertain fashion enthusiasts with their visual creativity, style and story. For designers and retailers they represent an opportunity to gain brand enthusiasts, generate media buzz and present a creative vision in a three-dimensional way. Their ability to communicate globally and interactively has led some to call them Fashion 2.0.
-The Advocates
